Google completed its acquisition of Fitbit last year and rebranded it “Fitbit by Google,” but Fitbit continued to launch wearables as it used to before getting acquired. And while customers can currently use Fitbit accounts for new devices and services, things will change from 2023 onwards.
Fitbit has updated its support page to reveal that after the launch of Google accounts on Fitbit in 2023, “some uses of Fitbit will require a Google account, including to sign up for Fitbit or activate newly released Fitbit devices and features.”
However, after the launch, existing users with Fitbit accounts will have the option to move their Fitbit data to their Google accounts or continue to use the existing Fitbit devices and services with the Fitbit accounts as long as they are supported, which will be at least until early 2025.
Fitbit says Google accounts on Fitbit will “support a number of benefits for Fitbit users, including a single login for Fitbit and other Google services, industry-leading account security, centralized privacy controls for Fitbit user data, and more features from Google on Fitbit.”
If you are concerned about sharing your fitness data with Google, you should know that Google will abide by the binding commitments it made with the global regulators to complete the Fitbit acquisition, and hence, it will not use the Fitbit health and wellness data for Google Ads.
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